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IQ Solutions: |
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IQ Services |
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Maximise Returns
On Acquisition Cost |
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| Home > IQ Solutions> IQ Acquistion Solutions |
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| IQ Acquisition Solutions |
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Benefits: |
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As markets become more competitive, the cost of acquiring new customers increases and with higher competition the average profitability drops.
Therefore it is not sufficient to merely achieve a low cost of acquisition but its imperative in today’s competitive undifferentiated market to:
- To ensure profitable acquisition without compromising on volume of sourcing
- To identify new market potential earlier than competition
- To efficiently allocate acquisition investment across various channels to maximise channel ROI
- To develop differentiated and profitable products
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| IQ Acquisition solutions can help you in increasing returns on acquisition cost by |
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- Finding lifetime profitability of new accounts
- Developing profitable pricing strategies based on customer needs, demographic and bureau data
- Finding out returns on each channel of acquisition
- Building a Product-Channel-Segment plan to maximise the return on new acquisition
- Building response models for key products and channels to increase productivity
- Identifying sources of inefficiency across channels and processes
- Developing differentiated products for higher sales and pricing
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- Lower Acquisition Cost Upto 10%
- Improve Profitability Upto 15%
- Build A Differentiated And Profitable Product
Range
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The Market
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