Competitive pressures and rapid change in market dynamics have put maximising profits from existing customers at the centre of business strategy.
Such profit maximization is driven by customer retention and customer engagement. Programs for increasing customer retention or retaining profitable customers or increasing customer engagement depends on better understanding of customer behavior.
Analytics based customer insight, actionable segmentation, predictive models and customer level profit understanding are key elemnts of high impact CRM programs translating into higher profits through existing customers.
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aanaliticsIQ can help you in: |
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- Creating an actionable customer segmentation framework
- Building a customer level future profitability solution
- Building right product for various customer segments
- Building better Campaign Management capabilities
- Identifying the most and least profitable customers for better profitability management
- Developing loyalty/engagement programs for customers
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- Lower Campaign Costs Upto 30%
- Increase Revenue Per Customer Upto 15%
- Retain More And Profitable Customers
- Understand Primary Drivers Of Customer
Satisfaction
- Increase Customers Profitability Upto 10%
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