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Increase Cross -Sell
Ensure Higher Profitability
 
IQ Cross-Sell Solutions   Benefits:
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Cross Selling to the existing customers improves customer engagement and ensures higher profitability. It can help businesses in tackling business issues such as:
  • What is the preferred product mix for a segment to cross-sell and up-sell?
  • What is the customer's propensity to take up a product?
  • What is the price point for each customer to ensure optimal tradeoff between response and profitability?
analyticsIQ can help you unlock the potential of cross selling through a 3 stage process:
 
  • Creating a detailed landscape of current level of penetration of different products across different segments
  • Identifying profitable opportunities and enabling development of differentiated and relevant product
  • Increasing product penetration and lowering cost of sales through propensity based approach
 
  • Lower Campaign Costs Upto 30%
  • Increase Revenue Per Customer Upto 15%
  • Retain More And Profitable Customers
  • Track Program Performance More Effectively
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